In the world of celebrity business powerhouses, few couples balance athletic legacy and tech-savvy investing as dramatically as Serena Williams and Alexis Ohanian. In 2026, their combined activities continue to make headlines — not for another sports championship, but because their strategic investments and ownership roles are shaping sectors from women’s sports to venture capital.
Since retiring from professional tennis, Serena Williams has not slowed her pace off the court. Beyond her legendary 23 Grand Slam titles, she has built an entrepreneurial empire that includes Serena Ventures, a venture capital firm focused on backing diverse founders and under-represented entrepreneurs. As of early 2026, Serena Ventures has actively invested in dozens of companies — over 70 according to recent data — with fresh investments in the past year alone, highlighting her ongoing commitment to backing innovation across sectors like technology, health, and consumer brands.
Her business evolution goes far beyond early investments. Serena has also expanded into beauty and lifestyle brands, leveraging her global profile to enter new markets while supporting entrepreneurs traditionally overlooked by Silicon Valley. Her approach combines her global fame with a purposeful investment mission that looks to cultivate long-term value rather than quick returns, resonating strongly with founders and consumers alike.
Alexis Ohanian’s journey from tech founder to diversified investor continues to accelerate in 2026. Best known as the co-founder of Reddit — one of the world’s most influential online communities — Ohanian went on to establish venture capital firms including Initialized Capital and Seven Seven Six (776), through which he has backed startups in everything from AI to digital media. His investment portfolio includes early bets that have become household names in the tech world.
One of Ohanian’s most talked-about moves has been in the realm of women’s professional sports, where he has strategically applied his investment expertise. In May 2025, he acquired a significant minority stake in Chelsea FC Women, a powerhouse club in England’s Women’s Super League, paying around £20 million and taking a board seat to help steer growth and global expansion. That same ownership group has recently drawn even more star power with NBA superstar Giannis Antetokounmpo joining as a co-owner alongside Ohanian — a move celebrated by fans and analysts as a boost for women’s football worldwide.
This latest involvement underscores a broader mission: helping elevate women’s sports as a major business and cultural force. Ohanian’s leadership in women’s teams follows his success co-launching Angel City FC in the U.S., which was sold for a substantial return and is often cited as a trailblazer in elevating the women’s soccer business model.
Beyond sports, Ohanian’s VC activities matter. His venture ventures have put capital into projects across tech, consumer goods, and communities focused on inclusivity and future trends. Reports indicate his firms manage nearly $1 billion in assets and continue to seek opportunities in emerging industries, from AI-powered platforms to lifestyle tech.
The couple’s combined influence — bridging elite athletics, startup investing, and sports business — reflects a broader shift in how celebrity status is translated into real economic power. Rather than simply endorsing products, Williams and Ohanian are shaping categories, influencing sectors that impact how technology, sports, and media interact on the global stage. Their strategic moves — from VC boards to team ownership — hint at a future where investment and cultural influence go hand-in-hand.
As they continue to expand their portfolios and spotlight new opportunities, Serena Williams and Alexis Ohanian remain among the most dynamic dual forces in celebrity business today — proving that athletic achievement and smart investing can be a groundbreaking combination in the 2020s and beyond.